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Author Archives: David
Supply chain communication – the power of “show”
“Show, don’t tell” thinking for explaining and learning from supply chains and their data – the Sourcemap approach Data linkages tell powerful stories There’s a saying/cliché about it being better to show things rather than waffling on about them in words. US company Sourcemap Inc. has followed this age-old adage, with a range of software tools and solutions for supply chain mapping – with seemingly substantial strategic and...
Read moreSupply chain transparency at Icebreaker
Icebreaker in New Zealand provides a textbook example of credible, persuasive supply chain transparency I bought my very first Icebreaker garment way back in 2003, in a nondescript little clothing store in a nondescript little country town somewhere on the North Island of New Zealand. I knew nothing about the brand or its capability claims – I was just cold. The sweater was a...
Read moreFood trucks – transience in a tin can or ultra-flexible business on wheels?
Food trucks are popular – but Danish food truck company HiiYou is selling a dream of entrepreneurial freedom and customer interaction instead Following the food truck fad Danes often seem to display an uncritical attitude to anything supposedly associated with “cool” – particularly when it’s perceived as coming from the US. So it’s no surprise that American-style food trucks – riding high on the current Scandinavian...
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