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Exploring NEW APPROACHES

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business models, strategies and technologies

Author Archives: David


Agrivoltaics as a bellwether for “how” rethinks about solar power

Maturing approaches to agrivoltaic solutions – next-generation disruption? In my professional capacity as a development consultant, one of the client technologies I work with is a small-but-growing specialist corner of the solar energy express train – agrivoltaics. At root, agrivoltaics involve the co-locating of agriculture activities and photovoltaic panels for generating solar energy. Instead of the unfortunate either/or option presented by traditional, land-based...

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Waxing philosophical about workboats – maritime mindshifts and manufacturing rethinks

Shipbuilding can be a bellwether for manufacturing mindsets – from traditionalism to disruptive innovation A long time ago, some of my earliest copywriting and idea development work was for many of the industrial shipyards in Denmark. Hopefully, it wasn’t my fault that many of them subsequently went out of business, as they got squeezed and out-competed by lower-cost, larger-scale yards elsewhere – mostly...

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Digital twinning and new perspectives for “technical sales”

Selling technical equipment has long been plagued by “what if” uncertainties. But what if customers could see how new equipment would help them? Struggle for mindspace I’ve been working with B2B companies involved in what can be loosely categorised as “technical sales” for decades. One of the biggest hindrances to such sales efforts is the need to be “top of mind” at exactly the right...

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