IMHO, one of the biggest cultural deficiencies of Danish life is that there are no Honda Cubs on the road. Time to reconsider, 60 years on? In my humble opinion, one of the biggest cultural deficiencies of life in Denmark is the absence of the ubiquitous, unbreakable Honda C50 Cub – tiny, tough and quirkily wonderful. In continuous production since 1958 with output...

Rethinking how to describe the circular economy – the Circular Design Guide provides a language for thinking that makes it easier to act The Ellen MacArthur Foundation recently teamed up with world-renowned design and consulting company IDEO to bring forth a “design guide” intended to help companies (and other organisations) design their processes and procedures for the circular economy. Not surprisingly, it’s entitled the Circular...

A Porsche Passport lets you subscribe to the Porsche of your choice. But subscription software changes the whole playing field for ownership. There’s a lot of talk about new ownership models for cars, and companies seem to be trying out all kinds of flavours, twists and mixes. “Try it and see” may be OK for the big movers, but it’s confusing for us...