Clothes have no value unless they fit – but accelerating online sales make that achievement less likely than ever. A  gaping disconnect in the e-business model …. According to a recent Danish startup named Fitbay, as much as 50% of clothing sold online gets returned because it doesn’t fit. The company has a certain vested (geddit?) interest in pegging that figure high, because the company...

Presenting professional services as a process – it’s the interaction that gets remembered, more than the result In a pragmatic manner Recently I happened across a Swedish architectural practice that declared on the very first line of their self-presentation that they deliver “distinct ideas … in a pragmatic manner”. What caught my eye was this prominent focus on the way in which they do their stuff –...