Green went from positive to propaganda pariah – “fashion of the month” usually shoots itself in the corporate foot Redefining green as blue For many years now, communication and marketing efforts have mindlessly enrolled the colour green for service as a symbol of environmental awareness and responsibility. So much so that it’s become a cliché, with its own derogative moniker – greenwash. The word...

Aircraft use vast amounts of energy to speed up when taking off, and again to slow down when landing. What if some of that energy could be recovered? easyJet is a British low-cost airline carrier based at London Luton Airport. In February 2016, the company revealed plans for an innovative hydrogen fuel cell system designed to do away with the need for aircraft to...