Aircraft use vast amounts of energy to speed up when taking off, and again to slow down when landing. What if some of that energy could be recovered? easyJet is a British low-cost airline carrier based at London Luton Airport. In February 2016, the company revealed plans for an innovative hydrogen fuel cell system designed to do away with the need for aircraft to...

Presenting professional services as a process – it’s the interaction that gets remembered, more than the result In a pragmatic manner Recently I happened across a Swedish architectural practice that declared on the very first line of their self-presentation that they deliver “distinct ideas … in a pragmatic manner”. What caught my eye was this prominent focus on the way in which they do their stuff –...

Thinking about basic pricing structures and how an item gets paid for hasn’t really changed since the days of barter. The HeSaLight example might be one path for doing so … New business model for selling light bulbs I recently (early 2016) read about the Danish company HeSaLight, developers and manufacturers of energy-efficient LED lighting solutions. However, this apparently increasingly controversial company seems much more...