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Author Archives: David
Rethinking architecture as process
Presenting professional services as a process – it’s the interaction that gets remembered, more than the result In a pragmatic manner Recently I happened across a Swedish architectural practice that declared on the very first line of their self-presentation that they deliver “distinct ideas … in a pragmatic manner”. What caught my eye was this prominent focus on the way in which they do their stuff –...
Read moreMaking pricing models customer-centric
Thinking about basic pricing structures and how an item gets paid for hasn’t really changed since the days of barter. The HeSaLight example might be one path for doing so … New business model for selling light bulbs I recently (early 2016) read about the Danish company HeSaLight, developers and manufacturers of energy-efficient LED lighting solutions. However, this apparently increasingly controversial company seems much more...
Read moreRethinking the billable hours paradigm
Knowledge workers should probably be ramping up for some kind of paradigm shift in pricing – selling the benefits they create (value) rather than the hours they work (costs). But how? It seems a bit paradoxical that the one sector of industry that’s fairly central to innovation and new thinking is itself stuck in a seriously geriatric pricing paradigm (gargantuan generalisation, here). Legal...
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