New approaches to thinking about agrivoltaic installations – next-generation disruption? In my professional capacity as a development consultant, one of the client technologies I work with is a small-but-growing specialist corner of the solar energy express train – agrivoltaics. At root, agrivoltaics involve the co-locating of agriculture activities and photovoltaic panels for generating solar energy. Instead of the unfortunate either/or option presented by...

Selling technical equipment has long been plagued by “what if” uncertainties. But what if customers could see how new equipment would help them? Struggle for mindspace I’ve been working with B2B companies involved in what can be loosely categorised as “technical sales” for decades. One of the biggest hindrances to such sales efforts is the need to be “top of mind” at exactly the right...