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business models, strategies and technologies

Waxing philosophical about workboats – maritime mindshifts and manufacturing rethinks

Shipbuilding can be a bellwether for manufacturing mindsets – from traditionalism to disruptive innovation A long time ago, some of my earliest copywriting and idea development work was for many of the industrial shipyards in Denmark. Hopefully, it wasn’t my fault that many of them subsequently went out of business, as they got squeezed and out-competed by lower-cost, larger-scale yards elsewhere – mostly...

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Business models for satellite-based operations – dents and directions

It’s deliciously easy to techno-drool about a plethora of new satellite-based capabilities. But have we thought the business model through? In praise of engineering prowess In February 2022, SpaceX successfully assembled a 400ft rocket using a trio of giant robotic arms, in an impressive ballet of engineering dexterity and prowess. This involved quickly and effectively stacking the different components, using technologies far beyond the...

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Rethinks for the shape of aviation?

Aircraft design has been based on pretty much the same conceptual mindset and engineering truisms for yonks. Is it time for a shape-shifter rethink? Tubular traditions Almost from the beginning, aircraft have consisted of a long, more-or-less tubular structure for cargo (human or otherwise), with some kind of airfoils sticking out from the sides to provide the lift needed to get the whole shebang...

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