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business models, strategies and technologies

Digital twinning and new perspectives for “technical sales”

Selling technical equipment has long been plagued by “what if” uncertainties. But what if customers could see how new equipment would help them? Struggle for mindspace I’ve been working with B2B companies involved in what can be loosely categorised as “technical sales” for decades. One of the biggest hindrances to such sales efforts is the need to be “top of mind” at exactly the right...

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Designed comfort evolves auxetically

When chair design moves beyond shape and materials to multi-flex engineered comfort From Aeron onwards One of the (many) benefits of being my own boss is that I’ve almost always planted my precious posterior in a Herman Miller Aeron office chair. Designed by Don Chadwick and Bill Stumpf, the Aeron has been pretty much the universally accepted benchmark for cool-cred, ergonomic seating ever since...

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From bigger to better – an alternative direction for wind turbines?

Rethinking wind turbine engineering to provide the flexibility to meet real off-grid needs The bigger the better? The whole idea of modern wind turbines lies in the renowned techno-mantra of “the bigger the better”, as explained here by (for example) the US Office of Energy Efficiency & Renewable Energy. That’s basically because wind turbines need to be large (read: very large) to exploit the...

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