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Food trucks – transience in a tin can or ultra-flexible business on wheels?
Food trucks are popular – but Danish food truck company HiiYou is selling a dream of entrepreneurial freedom and customer interaction instead Following the food truck fad Danes often seem to display an uncritical attitude to anything supposedly associated with “cool” – particularly when it’s perceived as coming from the US. So it’s no surprise that American-style food trucks – riding high on the current Scandinavian...
Read moreInvisibility and technology value
Technology is often embedded and invisible – so how do we understand and appreciate its value? One of the commercial difficulties with the proliferation of technology and digital embedding is that it’s often difficult to see or appreciate what’s going on or why it’s good. Techy stuff either works or it doesn’t, and value of digital interactions is difficult to make tangible – especially in...
Read moreManikins and the Body Mass Index paradigm
What happens when the humans involved in commercial products and services undergo serious change? Most businesses – and the products and services they provide – involve varying mixtures of people and technology, interacting in myriads of ways. The mainstream narrative usually focuses on one end, where technology changes and develops, with all the effects and benefits this provides for the human masters and their hoped-for...
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