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Exploring NEW APPROACHES

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business models, strategies and technologies

Counter-intuitive design – the conundrum of crooked

The radical design of the Ames-Dryden AD-1 oblique-wing research aircraft makes it difficult to grasp One of the most unconventional concepts in aviation is the oblique-wing aircraft. The concept was successfully tested on the AD-l (Ames-Dryden 1), a small, subsonic, single-seat research aircraft specifically designed and built for a NASA Dryden Flight Research Center test and evaluation programme that began in 1979 and continued...

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CATIA – from software tool to thought leadership

From CAD software to a whole idea about designing anything – and the difficulties of explaining it. The CATIA conundrum. From one tool to the standard One of the most significant long-term breakthroughs in the world of design for highly complex manufacturing is a multi-platform software suite from Dassault Systèmes in France, dubbed CATIA (an acronym of computer aided three-dimensional interactive application). CATIA is used for computer-aided design (CAD), computer-aided...

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Rethinking perceptions of green

Green went from positive to propaganda pariah – “fashion of the month” usually shoots itself in the corporate foot Redefining green as blue For many years now, communication and marketing efforts have mindlessly enrolled the colour green for service as a symbol of environmental awareness and responsibility. So much so that it’s become a cliché, with its own derogative moniker – greenwash. The word...

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