Plastic is nasty stuff – but how do we turn tackling it into good business? Tipping point arrived? Anno 2019, the tipping-point awareness about the problems caused by plastics suddenly seemed to have been reached. The so-called Overton Window – the range of publicly acceptable discourse – had shifted. The plastics discussion seems to have finally gone mainstream – and inevitably been pillaged and...

A car is a car – but with the Equal Vehicles for All Initiative, Volvo differentiates differently Volvo recently (April 2019)  launched the Equal Vehicles for All (EVA) initiative in worldwide media, with a series of attention-grabbing images and films of a female body dummy splintering into a myriad pieces. The accompanying messaging was about the differences between what happens to male and female bodies...