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Rethinking the wine bottle
Reconsidering the business model for the ubiquitous wine bottle – a big, heavy object whose prime function lies in logistics and producer profiling It’s (relatively) easy to declare that companies should rethink their business models so their activities don’t kill off the planet we need to live on. It’s less easy for companies to work out how to do something substantial. So here’s a quick...
Read moreValue-building capabilities help plastic solutions get serious
Plastic is nasty stuff – but how do we turn tackling it into good business? Tipping point arrived? Anno 2019, the tipping-point awareness about the problems caused by plastics suddenly seemed to have been reached. The so-called Overton Window – the range of publicly acceptable discourse – had shifted. The plastics discussion seems to have finally gone mainstream – and inevitably been pillaged and...
Read moreResearch as competitive advantage – Volvo-style
A car is a car – but with the Equal Vehicles for All Initiative, Volvo differentiates differently Volvo recently (April 2019) launched the Equal Vehicles for All (EVA) initiative in worldwide media, with a series of attention-grabbing images and films of a female body dummy splintering into a myriad pieces. The accompanying messaging was about the differences between what happens to male and female bodies...
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