The ie-glasses rethink of the optician’s shop as design emporium – some thoughts about customer-centricity (or lack thereof) in the optician’s trade From optician to design outlet On a recent visit to Copenhagen, I chanced upon what seemed like a refreshing (partial) rethink of the business model for the optician’s shop. The shop is ie-glasses. The company’s brochure starts by declaring that this optician’s shop isn’t an optician’s...

Sometimes even the most mundane parts of business processes can be rethunk. Dummy text goes intriguingly literate … A tradition of unobtrusiveness One of the hallowed traditions in the advertising and marketing world is to pour apparently faux Latin into draft layouts so that people can see, evaluate and appreciate a new piece of visual genius or eye-catching graphic design without being distracted by what the...