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Where lieth the real EV innovation narrative?
Much real electric vehicle innovation has little to do with the motor or battery technology inside. Technical breakthroughs don’t mean much if the primary conceptual narrative is stuck in a mindset from Henry Ford days. Narratives beneath the surface It’s all too easy to think of electric vehicles simply as newer-tech versions of their century-old internal combustion engine counterparts – just with a different...
Read moreCar restoration – peccadillos of the rich or the “right to repair”?
At its huge facility in the Philippines, Byrnes Motor Trust Restoration Inc. is rethinking the business model for restoring old cars – at scale Restoring classic cars – a strange kettle of fish Classic car collecting and the parallel feeder-vein restoration is a singularly strange phenomenon, with facets reaching out into very different dimensions of human endeavour and ambition. It is a field tugged...
Read moreProstate cancer, dapper dressing, classic motorbikes and mental health
How do you market a motley mix of classic motorbikes, sartorial elegance, facial hair and raising money for prostate cancer and men’s mental health? Answer = The Distinguished Gentleman’s Ride Not all motorcyclists have a dodgy social status or are mummified inside garish, anonymising protective clothing. The Distinguished Gentleman’s Ride is an annual event at which more than 115,000 remarkably dapper gentlemen and gentlewomen (and some gentlesprogs...
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