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Exploring NEW APPROACHES

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business models, strategies and technologies

From surface coating to a mindset about collaboration

IdeaPaint – a paint product marketed via an eBook about collaboration. Paint portrayed as a communication capability … The white wall challenge As part of one of my building projects in early 2013, I was looking for simple white paint for office walls. Nothing fancy, nothing exotic and nothing that’d break the bank. I started wondering about the idea of saving money by getting...

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