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Exploring NEW APPROACHES

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business models, strategies and technologies

Rethinking the black magic of new company names

From descriptive and inspirational to bland and nonsensical, company names can be glorious opportunities or risk-laden pitfalls. In the world of digitally focused business, there’s been a tsunami of new company names that’d have been inconceivable twenty years ago. Made-up names, weirdo words and alphabet soups, all in service of the need to register a URL not already shanghaied by either potential competitors or...

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In the used car world, geography can be made disruptive

Used car dealer upends expectations and experience by doing the business at your place – not theirs. Used car dealers aren’t exactly renowned for their innovative business practices – “shady” is more the adjective that comes to mind. Which must be extremely tiresome for energetic souls out there, trying to get ahead and do good business. Familiar surroundings, better experience By chance, a recent mention in the Danish Børsen...

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Information visualisation – from ordinary to exceptional

Data visualisation and intelligent idea architecture can bring you a website with gobsmacking capabilities Display windows, teasers and attention-grabbers The current fashion for supposedly enlightened websites seems to be big, bold images, ultra-minimalist text and as little roll-down stuff as possible. The UX designers have probably got a smart jingo-moniker for it. I know all the theory about websites having to be attention-grabbing display windows that imprint a message...

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