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CATIA – from software tool to thought leadership
From CAD software to a whole idea about designing anything – and the difficulties of explaining it. The CATIA conundrum. From one tool to the standard One of the most significant long-term breakthroughs in the world of design for highly complex manufacturing is a multi-platform software suite from Dassault Systèmes in France, dubbed CATIA (an acronym of computer aided three-dimensional interactive application). CATIA is used for computer-aided design (CAD), computer-aided...
Read moreRepackaging music performances – The Piano Guys example
Sometimes good ideas take on a non-PC guise – business lessons from Mormon piano playing Lessons can be learnt and ideas kidnapped from the most unlikely sources – including those far beyond the realm of mainstream political correctness. By chance, I noticed that one of the few acts willing to perform at the Trump inaugural bash on 20 January 2017 was The Piano Guys. I’d...
Read moreRethinking perceptions of green
Green went from positive to propaganda pariah – “fashion of the month” usually shoots itself in the corporate foot Redefining green as blue For many years now, communication and marketing efforts have mindlessly enrolled the colour green for service as a symbol of environmental awareness and responsibility. So much so that it’s become a cliché, with its own derogative moniker – greenwash. The word...
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