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Exploring NEW APPROACHES

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business models, strategies and technologies

Making pricing models customer-centric

Thinking about basic pricing structures and how an item gets paid for hasn’t really changed since the days of barter. The HeSaLight example might be one path for doing so … New business model for selling light bulbs I recently (early 2016) read about the Danish company HeSaLight, developers and manufacturers of energy-efficient LED lighting solutions. However, this apparently increasingly controversial company seems much more...

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Rethinking the billable hours paradigm

Knowledge workers should probably be ramping up for some kind of paradigm shift in pricing – selling the benefits they create (value) rather than the hours they work (costs). But how? It seems a bit paradoxical that the one sector of industry that’s fairly central to innovation and new thinking is itself stuck in a seriously geriatric pricing paradigm (gargantuan generalisation, here). Legal...

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Rethinking Lindbergh and the style mantle

Brand identity and fashion style can come from an authentic core – or just be an attempt at a Hogwarts mantle of blatant deception Fashion supplement I sat over a long Saturday breakfast, and flicked through one of the “advertorial” magazines that increasingly accompany our newspapers, all desperate to force a way through any tiny chink in our media awareness. There was a mega-big section...

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