SAS let customers design their own disposable coffee cups – and then apparently dumped the whole marketing exercise in the metaphorical garbage …   Design your own Early in 2012, Scandinavian Airlines (SAS) forked out big bucks for whole page ads in Børsen, the major Danish business newspaper, informing us cattle-class plane passengers that we now have the profound honour of being able to design our own...

The force of gravity is not the same everywhere. To demonstrate this basic law of physics, scale makers Kern & Sohn sent a plastic gnome on a global expedition … The force of gravity varies slightly all over the world, due to the effects of latitude and altitude along with inconsistencies in the shape and texture of our planet. Gnome with a story to tell In...