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Research as competitive advantage – Volvo-style
A car is a car – but with the Equal Vehicles for All Initiative, Volvo differentiates differently Volvo recently (April 2019) launched the Equal Vehicles for All (EVA) initiative in worldwide media, with a series of attention-grabbing images and films of a female body dummy splintering into a myriad pieces. The accompanying messaging was about the differences between what happens to male and female bodies...
Read moreFood trucks – transience in a tin can or ultra-flexible business on wheels?
Food trucks are popular – but Danish food truck company HiiYou is selling a dream of entrepreneurial freedom and customer interaction instead Following the food truck fad Danes often seem to display an uncritical attitude to anything supposedly associated with “cool” – particularly when it’s perceived as coming from the US. So it’s no surprise that American-style food trucks – riding high on the current Scandinavian...
Read moreInvisibility and technology value
Technology is often embedded and invisible – so how do we understand and appreciate its value? One of the commercial difficulties with the proliferation of technology and digital embedding is that it’s often difficult to see or appreciate what’s going on or why it’s good. Techy stuff either works or it doesn’t, and value of digital interactions is difficult to make tangible – especially in...
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