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Subscription power – Porsche Passports and beyond
A Porsche Passport lets you subscribe to the Porsche of your choice. But subscription software changes the whole playing field for ownership. There’s a lot of talk about new ownership models for cars, and companies seem to be trying out all kinds of flavours, twists and mixes. “Try it and see” may be OK for the big movers, but it’s confusing for us...
Read moreRethinking vendor–supplier relationships
Is there a way to rethink one of the fundamentals in buyer–seller relationships? To get impartial advice in a know-how driven world? The buyer–seller relationship – and how they adjust to each other – is one of the cornerstones of our society, and has been for centuries. The entire cornucopia of capitalist choice around which (most of) our society revolves is pretty much based on...
Read moreCar ownership business model that values experience over possession
How do you get the real benefits of a car? Why so few choices? Car ownership ain’t what it used ta’ be. Those backbones of macho identity and family functionality have become expensive financial black holes, with the extra burden of a guilty conscience about your environmental impacts. Meanwhile, car manufacturers and their marketing honchos are flip-flopping and floundering on a slippery surface that seems like the proverbial...
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