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Perceptions about pianos – battles born to be lost?
Grand pianos haven’t changed much for 300+ years – are there openings for rethinks? Product of evolution In the world of keyboard musicifying, grand pianos are pretty much top of the league by most parameters – size, cost, weight and prestige. I’m a near-total music ignoramus, but I reckon they’re probably ranked as nobility among the multitude of different musical machines used to perform...
Read moreWhere lieth the real EV innovation narrative?
Much real electric vehicle innovation has little to do with the motor or battery technology inside. Technical breakthroughs don’t mean much if the primary conceptual narrative is stuck in a mindset from Henry Ford days. Narratives beneath the surface It’s all too easy to think of electric vehicles simply as newer-tech versions of their century-old internal combustion engine counterparts – just with a different...
Read moreWaxing philosophical about workboats – maritime mindshifts and manufacturing rethinks
Shipbuilding can be a bellwether for manufacturing mindsets – from traditionalism to disruptive innovation A long time ago, some of my earliest copywriting and idea development work was for many of the industrial shipyards in Denmark. Hopefully, it wasn’t my fault that many of them subsequently went out of business, as they got squeezed and out-competed by lower-cost, larger-scale yards elsewhere – mostly...
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