Much real electric vehicle innovation has little to do with the motor or battery technology inside. Technical breakthroughs don’t mean much if the primary conceptual narrative is stuck in a mindset from Henry Ford days. Narratives beneath the surface It’s all too easy to think of electric vehicles simply as newer-tech versions of their century-old internal combustion engine counterparts – just with a different...

Shipbuilding can be a bellwether for manufacturing mindsets – from traditionalism to disruptive innovation A long time ago, some of my earliest copywriting and idea development work was for many of the industrial shipyards in Denmark. Hopefully, it wasn’t my fault that many of them subsequently went out of business, as they got squeezed and out-competed by lower-cost, larger-scale yards elsewhere – mostly...