Drones were once advanced tech – now they’re commoditised. But what can we use them for? A 2018 Dezeen documentary highlights the “big picture” impacts that drones will have on things like architecture, design and human perceptions, asserting that “drones will transform cities, revolutionising how people travel, how goods are delivered and how buildings look and are constructed”. As one of the pundit speakers declares, “drones are...

Genusee is an eyewear company on a plastic-busting mission little to do with eyewear. From thing to purpose and process I worked as a copywriter for eyewear clients for many years. The vast majority of eyewear companies use core messaging centred around various derivatives of looks –  coolness,  design, fashion-following, taste, kudos et al. New American eyewear company Genusee seems to be on a different track –...