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Rethinking the wine bottle
Reconsidering the business model for the ubiquitous wine bottle – a big, heavy object whose prime function lies in logistics and producer profiling It’s (relatively) easy to declare that companies should rethink their business models so their activities don’t kill off the planet we need to live on. It’s less easy for companies to work out how to do something substantial. So here’s a quick...
Read moreValue-building capabilities help plastic solutions get serious
Plastic is nasty stuff – but how do we turn tackling it into good business? Tipping point arrived? Anno 2019, the tipping-point awareness about the problems caused by plastics suddenly seemed to have been reached. The so-called Overton Window – the range of publicly acceptable discourse – had shifted. The plastics discussion seems to have finally gone mainstream – and inevitably been pillaged and...
Read more“Bigger picture” angles on circular recycling systems
The whole idea of waste, recycling and circularity is ripe for serious reassessment – companies like TerraCycle and Loop are thinking big. Recycling as a private-enterprise system A company that seems to take the entire waste and recycling discussion a league further (and beyond just plastic) is US-based TerraCycle, which has trademarked the whole “Eliminating the Idea of Waste”, focusing on a business model that makes recycling the...
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