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Supply chain transparency at Icebreaker
Icebreaker in New Zealand provides a textbook example of credible, persuasive supply chain transparency I bought my very first Icebreaker garment way back in 2003, in a nondescript little clothing store in a nondescript little country town somewhere on the North Island of New Zealand. I knew nothing about the brand or its capability claims – I was just cold. The sweater was a...
Read moreSidestepping robotics when things get floppy
Wonderment at the wonderfulness of robotics is easy: rethinking the processes where we use robotics less so. Automation not easy with floppy materials Automation and robotics have only made limited progress in clothing manufacture, because it’s difficult for the hardware to deal with the floppy, flexible fabrics involved. Many steps in the garment production process are already widely automated, from the field to the yarn to the weaving and...
Read moreEyewear from Flint, Michigan – from refuse to responsibility
Genusee is an eyewear company on a plastic-busting mission little to do with eyewear. From thing to purpose and process I worked as a copywriter for eyewear clients for many years. The vast majority of eyewear companies use core messaging centred around various derivatives of looks – coolness, design, fashion-following, taste, kudos et al. New American eyewear company Genusee seems to be on a different track –...
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