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The Mahabis universe and a philosophy of slippers
Mahabis slippers – changing the entire narrative about leisure, as well as echoing new discoveries in decision-making theory To the average Brit, slippers sound like the death knell for any pretensions at coolness, a precursor of post-middle-age domesticity, dullness passively benched in front of the house altar, blending in colourlessly with tasteless wallpaper and leatherette sofas. Distilled naff-dom. But that was before the arrival of Mahabis –...
Read moreTaking the schizophrenic out of optician
The ie-glasses rethink of the optician’s shop as design emporium – some thoughts about customer-centricity (or lack thereof) in the optician’s trade From optician to design outlet On a recent visit to Copenhagen, I chanced upon what seemed like a refreshing (partial) rethink of the business model for the optician’s shop. The shop is ie-glasses. The company’s brochure starts by declaring that this optician’s shop isn’t an optician’s...
Read moreDon’t tell – show. The beauty of bespoke (shoes)
Sometimes mere words are too weak – you have to do something different to help people’s imaginations tread new paths. Portugal-based shoe manufacturer Undandy brings “bespoke” to life in the world of footwear … Women aren’t the only ones who like shoes. I, too, have to admit to a certain serious sartorial weakness when it comes to snazzy footwear. Unfortunately, men’s footwear is normally...
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