A Porsche Passport lets you subscribe to the Porsche of your choice. But subscription software changes the whole playing field for ownership. There’s a lot of talk about new ownership models for cars, and companies seem to be trying out all kinds of flavours, twists and mixes. “Try it and see” may be OK for the big movers, but it’s confusing for us...

It ain’t easy to pen a book to help your brilliant ideas establish the thought leadership they deserve. But lean publishing changes the game … Books and thought leadership After I recently ghost-wrote a book for a high-level client, several other clients have recently voiced interest in “doing a book”. They’ve got a great idea and want to tell the world about it. Coincidence? I...