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Supply chain communication – the power of “show”
“Show, don’t tell” thinking for explaining and learning from supply chains and their data – the Sourcemap approach Data linkages tell powerful stories There’s a saying/cliché about it being better to show things rather than waffling on about them in words. US company Sourcemap Inc. has followed this age-old adage, with a range of software tools and solutions for supply chain mapping – with seemingly substantial strategic and...
Read moreSupply chain transparency at Icebreaker
Icebreaker in New Zealand provides a textbook example of credible, persuasive supply chain transparency I bought my very first Icebreaker garment way back in 2003, in a nondescript little clothing store in a nondescript little country town somewhere on the North Island of New Zealand. I knew nothing about the brand or its capability claims – I was just cold. The sweater was a...
Read moreEyewear from Flint, Michigan – from refuse to responsibility
Genusee is an eyewear company on a plastic-busting mission little to do with eyewear. From thing to purpose and process I worked as a copywriter for eyewear clients for many years. The vast majority of eyewear companies use core messaging centred around various derivatives of looks – coolness, design, fashion-following, taste, kudos et al. New American eyewear company Genusee seems to be on a different track –...
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