Header Title

Exploring NEW APPROACHES

to

business models, strategies and technologies

Planes starting and stopping – easyJet energy recovery

Aircraft use vast amounts of energy to speed up when taking off, and again to slow down when landing. What if some of that energy could be recovered? easyJet is a British low-cost airline carrier based at London Luton Airport. In February 2016, the company revealed plans for an innovative hydrogen fuel cell system designed to do away with the need for aircraft to...

Read more

Making pricing models customer-centric

Thinking about basic pricing structures and how an item gets paid for hasn’t really changed since the days of barter. The HeSaLight example might be one path for doing so … New business model for selling light bulbs I recently (early 2016) read about the Danish company HeSaLight, developers and manufacturers of energy-efficient LED lighting solutions. However, this apparently increasingly controversial company seems much more...

Read more

Drool-worthy or different?

It’s easy to be impressed or even gobsmacked by Fallen Furniture. But impressive isn’t the same as innovative … Furniture from scrap A luxury furniture firm from the UK reminded me how crucial it is to differentiate between natural drooling over a company’s products and thinking that there’s any “rethinking” actually involved. Fallen Furniture takes scrap parts – wheels, engine cowlings, wings and even bomb...

Read more