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Value-building capabilities help plastic solutions get serious
Plastic is nasty stuff – but how do we turn tackling it into good business? Tipping point arrived? Anno 2019, the tipping-point awareness about the problems caused by plastics suddenly seemed to have been reached. The so-called Overton Window – the range of publicly acceptable discourse – had shifted. The plastics discussion seems to have finally gone mainstream – and inevitably been pillaged and...
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