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Supply chain transparency at Icebreaker
Icebreaker in New Zealand provides a textbook example of credible, persuasive supply chain transparency I bought my very first Icebreaker garment way back in 2003, in a nondescript little clothing store in a nondescript little country town somewhere on the North Island of New Zealand. I knew nothing about the brand or its capability claims – I was just cold. The sweater was a...
Read moreFood trucks – transience in a tin can or ultra-flexible business on wheels?
Food trucks are popular – but Danish food truck company HiiYou is selling a dream of entrepreneurial freedom and customer interaction instead Following the food truck fad Danes often seem to display an uncritical attitude to anything supposedly associated with “cool” – particularly when it’s perceived as coming from the US. So it’s no surprise that American-style food trucks – riding high on the current Scandinavian...
Read moreSidestepping robotics when things get floppy
Wonderment at the wonderfulness of robotics is easy: rethinking the processes where we use robotics less so. Automation not easy with floppy materials Automation and robotics have only made limited progress in clothing manufacture, because it’s difficult for the hardware to deal with the floppy, flexible fabrics involved. Many steps in the garment production process are already widely automated, from the field to the yarn to the weaving and...
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