From descriptive and inspirational to bland and nonsensical, company names can be glorious opportunities or risk-laden pitfalls. In the world of digitally focused business, there’s been a tsunami of new company names that’d have been inconceivable twenty years ago. Made-up names, weirdo words and alphabet soups, all in service of the need to register a URL not already shanghaied by either potential competitors or...

Typography geeks tend to try to/have to adhere to rules – but Futuracha Pro is a font built on fluid thinking I admit it – I’m a sucker for good typographic design. Kinda’ classic style, but with a modern twist, please. Unfortunately, a lot of the writing work I do ends up in the hands of ad agencies and graphic designers born long after desktop...