How do you get the real benefits of a car?  Why so few choices? Car ownership ain’t what it used ta’ be. Those backbones of macho identity and family functionality have become expensive financial black holes, with the extra burden of a guilty conscience about your environmental impacts. Meanwhile, car manufacturers and their marketing honchos are flip-flopping and floundering on a slippery surface that seems like the proverbial...

Does the business opportunity lie in the delivery or the capability? Once upon a time, the best new business ideas had to be (well, preferably) radically innovative, groundbreaking zingers that’d have clients and customers queuing up to sign over their money. Business innovation is/was pretty much all about the search for the gruesomely elusive Holy Grail of the next “big idea”, the path to...