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Exploring NEW APPROACHES

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business models, strategies and technologies

Bridges don’t have to arch upwards

Rethinking the spatial location of a bridge opens up new design vistas Rethinking the basics of the bridge Everybody knows what a bridge is – it provides a traverse between two points, spanning something else. After multiple thousands of years of human ingenuity and engineering innovation, what can be new about the fundamentals of bridge design? The Moses Bridge in Halsteren in the Netherlands, designed by...

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Reconcocting concrete structures and how to deploy them

Making concrete structures low-tech and idiot-proof via Concrete Canvas Rethinking concrete structures and how to deploy them Concrete Canvas Ltd. is the British company behind an innovative material technology that makes it possible to use concrete in radically new ways. Their Concrete Canvas product is a flexible fabric impregnated with cement. It hardens on contact with water to form a thin, durable concrete layer that’s both waterproof...

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Rethinking “Lorem ipsum” boilerplate

Sometimes even the most mundane parts of business processes can be rethunk. Dummy text goes intriguingly literate … A tradition of unobtrusiveness One of the hallowed traditions in the advertising and marketing world is to pour apparently faux Latin into draft layouts so that people can see, evaluate and appreciate a new piece of visual genius or eye-catching graphic design without being distracted by what the...

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