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Planes starting and stopping – easyJet energy recovery
Aircraft use vast amounts of energy to speed up when taking off, and again to slow down when landing. What if some of that energy could be recovered? easyJet is a British low-cost airline carrier based at London Luton Airport. In February 2016, the company revealed plans for an innovative hydrogen fuel cell system designed to do away with the need for aircraft to...
Read moreMaking pricing models customer-centric
Thinking about basic pricing structures and how an item gets paid for hasn’t really changed since the days of barter. The HeSaLight example might be one path for doing so … New business model for selling light bulbs I recently (early 2016) read about the Danish company HeSaLight, developers and manufacturers of energy-efficient LED lighting solutions. However, this apparently increasingly controversial company seems much more...
Read moreRethinking the mattress industry – from product to relationship
US company Casper is rethinking the whole business model for mattresses – moving from a one-time product to managing an ongoing relationship A whole story US company Casper seems to be successfully rethinking multiple aspects of the whole business model associated with the humble mattress, turning it from a product that’s a one-off purchase into a long(er)-term relationship with the customer. The company declares that “We...
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