Selling technical equipment has long been plagued by “what if” uncertainties. But what if customers could see how new equipment would help them? Struggle for mindspace I’ve been working with B2B companies involved in what can be loosely categorised as “technical sales” for decades. One of the biggest hindrances to such sales efforts is the need to be “top of mind” at exactly the right...

At its huge facility in the Philippines, Byrnes Motor Trust Restoration Inc. is rethinking the business model for restoring old cars – at scale Restoring classic cars – a strange kettle of fish Classic car collecting and the parallel feeder-vein restoration is a singularly strange phenomenon, with facets reaching out into very different dimensions of human endeavour and ambition. It is a field tugged...