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The art of algorithm value
New dimensions for explaining the business value of digitally invisible algortíthms, from a company fielding an exciting new visual language. I don’t really know what an algorithm is. It seems they’re somehow sexier or more impactful than mere code – but what does a digital illiterate like me know? Missing a link? Companies mention algorithms as some kind of shorthand for arcane digital capabilities that can range from mundane to...
Read moreRethinking the business of the book – incrementally and more
It ain’t easy to pen a book to help your brilliant ideas establish the thought leadership they deserve. But lean publishing changes the game … Books and thought leadership After I recently ghost-wrote a book for a high-level client, several other clients have recently voiced interest in “doing a book”. They’ve got a great idea and want to tell the world about it. Coincidence? I...
Read moreUber for people who want to start Uber
Does the business opportunity lie in the delivery or the capability? Once upon a time, the best new business ideas had to be (well, preferably) radically innovative, groundbreaking zingers that’d have clients and customers queuing up to sign over their money. Business innovation is/was pretty much all about the search for the gruesomely elusive Holy Grail of the next “big idea”, the path to...
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