Rethinking the whole motorcycle riding experience for the comfort generation – as an OEM add-on that could help add customer-centric thinking to the biker world I grew up on motorbikes – they were a great way to get around cheaply (and with a fair amount of kudos) when I was at university in northern England. In my more senior years (read: mid-life crisis, if thou...

Squirrel is a “financial wellbeing company” – with a refreshing angle on the basics of what things are called, and how we can think about them Financial freedom (seemingly) made simple Squirrel blurbs itself as “Britain’s number one financial wellbeing benefit that builds good financial habits, helping your staff feel happy, secure and supported.” Notwithstanding being a good candidate for a sloppy grammar award, this business model seems to...