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business models, strategies and technologies

Tag Archives: Aviation

Reconsidering SAS coffee cups

SAS let customers design their own disposable coffee cups – and then apparently dumped the whole marketing exercise in the metaphorical garbage …   Design your own Early in 2012, Scandinavian Airlines (SAS) forked out big bucks for whole page ads in Børsen, the major Danish business newspaper, informing us cattle-class plane passengers that we now have the profound honour of being able to design our own...

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