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business models, strategies and technologies

Tag Archives: motorcycle

Rethinking motorcycle transmissions – and the rider experience

Rethinking the whole motorcycle riding experience for the comfort generation – as an OEM add-on that could help add customer-centric thinking to the biker world I grew up on motorbikes – they were a great way to get around cheaply (and with a fair amount of kudos) when I was at university in northern England. In my more senior years (read: mid-life crisis, if thou...

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