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Rethinking reviewing FMCG technologies

Writing about technology ain’t easy – attractive, cogent writingabout technology products with people in the loop is even harder. Good role models are hard to come by … Prior-to-purchase FMCG reviews Most of us are acquiring, using and discarding technology at a ka-zooming rate, unprecedented in human history. There’s a huge industry involved in selling, promoting and writing about these products, and much of it...

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