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Exploring NEW APPROACHES

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business models, strategies and technologies

Prostate cancer, dapper dressing, classic motorbikes and mental health

How do you market a motley mix of classic motorbikes, sartorial elegance, facial hair and raising money for prostate cancer and men’s mental health? Answer = The  Distinguished Gentleman’s Ride Not all motorcyclists have a dodgy social status or are mummified inside garish, anonymising protective clothing. The Distinguished Gentleman’s Ride is an annual event at which more than 115,000 remarkably dapper gentlemen and gentlewomen (and some gentlesprogs...

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Rural design – architecture or growth potential?

Architectural inspiration and opportunity need to go rural – where they can change more (Design) life in the country I live in the country, and also run my company from an office in delightfully rural surroundings. Both by choice, I might add. Unfortunately, however, one of my main sources of both “intellectual” inspiration and visual pleasure lies in modern architecture. I have to admit there...

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Smart thinking to end salary slavery?

Time to rethink how a salary links an employee to an employer? Digital opportunities just waiting to be mined … Away from salary slavery Payment-for-work structures have remained basically the same for yonks. Simplifying enormously, there are two ways to do it. If you’re an employee of a company or organisation, you probably get a salary (usually monthly) or a wage (usually weekly). If...

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