Knowledge workers should probably be ramping up for some kind of paradigm shift in pricing – selling the benefits they create (value) rather than the hours they work (costs). But how? It seems a bit paradoxical that the one sector of industry that’s fairly central to innovation and new thinking is itself stuck in a seriously geriatric pricing paradigm (gargantuan generalisation, here). Legal...

US company Casper is rethinking the whole business model for mattresses – moving from a one-time product to managing an ongoing relationship A whole story US company Casper seems to be successfully rethinking multiple aspects of the whole business model associated with the humble mattress, turning it from a product that’s a one-off purchase into a long(er)-term relationship with the customer. The company declares that “We...