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Digital twinning and new perspectives for “technical sales”
Selling technical equipment has long been plagued by “what if” uncertainties. But what if customers could see how new equipment would help them? Struggle for mindspace I’ve been working with B2B companies involved in what can be loosely categorised as “technical sales” for decades. One of the biggest hindrances to such sales efforts is the need to be “top of mind” at exactly the right...
Read moreDesigned comfort evolves auxetically
When chair design moves beyond shape and materials to multi-flex engineered comfort From Aeron onwards One of the (many) benefits of being my own boss is that I’ve almost always planted my precious posterior in a Herman Miller Aeron office chair. Designed by Don Chadwick and Bill Stumpf, the Aeron has been pretty much the universally accepted benchmark for cool-cred, ergonomic seating ever since...
Read moreCar restoration – peccadillos of the rich or the “right to repair”?
At its huge facility in the Philippines, Byrnes Motor Trust Restoration Inc. is rethinking the business model for restoring old cars – at scale Restoring classic cars – a strange kettle of fish Classic car collecting and the parallel feeder-vein restoration is a singularly strange phenomenon, with facets reaching out into very different dimensions of human endeavour and ambition. It is a field tugged...
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