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Exploring NEW APPROACHES

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business models, strategies and technologies

Prostate cancer, dapper dressing, classic motorbikes and mental health

How do you market a motley mix of classic motorbikes, sartorial elegance, facial hair and raising money for prostate cancer and men’s mental health? Answer = The  Distinguished Gentleman’s Ride Not all motorcyclists have a dodgy social status or are mummified inside garish, anonymising protective clothing. The Distinguished Gentleman’s Ride is an annual event at which more than 115,000 remarkably dapper gentlemen and gentlewomen (and some gentlesprogs...

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Rural design – architecture or growth potential?

Architectural inspiration and opportunity need to go rural – where they can change more (Design) life in the country I live in the country, and also run my company from an office in delightfully rural surroundings. Both by choice, I might add. Unfortunately, however, one of my main sources of both “intellectual” inspiration and visual pleasure lies in modern architecture. I have to admit there...

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Rethinking simple ceilings – stretchily

Stretch ceilings can be either a low-level practical advantage or a high-level conceptual opportunity – an opening for rethinking architectural design. Humans (and other creatures) have been building dwellings for millennia – how can it still be possible to completely rethink one of the six enclosing surfaces? I’ve been (amateurishly) involved with designing houses and repairing ceilings for a long time – either my...

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