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Exploring NEW APPROACHES

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business models, strategies and technologies

Rethinking motorcycle transmissions – and the rider experience

Rethinking the whole motorcycle riding experience for the comfort generation – as an OEM add-on that could help add customer-centric thinking to the biker world I grew up on motorbikes – they were a great way to get around cheaply (and with a fair amount of kudos) when I was at university in northern England. In my more senior years (read: mid-life crisis, if thou...

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Light in the corners – a different perspective on space

Most rooms  have corners – few interiors do much about them. This light changes the perspective on corners Corners are kinda’ necessary in most buildings, culturally besotted as we are with straight lines and rectilinear design thinking. But how little we use these omnipresent corners … There’s precious little furniture designed specifically for the corner, and most interior arrangements relate to walls and spaces – not their petering...

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Rethinking what we call phones

The mobile phone started as a phone, but has evolved into a Swiss Army knife of technology capabilities. Shouldn’t our conceptualising of this key item evolve too? The mobile phone was once what the name says – designed solely for communication between two people over a distance. Today, improved technology combined with digitalisation means phones are used for a plethora of different purposes...

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