Clothes have no value unless they fit – but accelerating online sales make that achievement less likely than ever. A  gaping disconnect in the e-business model …. According to a recent Danish startup named Fitbay, as much as 50% of clothing sold online gets returned because it doesn’t fit. The company has a certain vested (geddit?) interest in pegging that figure high, because the company...

Brand identity and fashion style can come from an authentic core – or just be an attempt at a Hogwarts mantle of blatant deception Fashion supplement I sat over a long Saturday breakfast, and flicked through one of the “advertorial” magazines that increasingly accompany our newspapers, all desperate to force a way through any tiny chink in our media awareness. There was a mega-big section...