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Subscription power – Porsche Passports and beyond
A Porsche Passport lets you subscribe to the Porsche of your choice. But subscription software changes the whole playing field for ownership. There’s a lot of talk about new ownership models for cars, and companies seem to be trying out all kinds of flavours, twists and mixes. “Try it and see” may be OK for the big movers, but it’s confusing for us...
Read moreThe art of algorithm value
New dimensions for explaining the business value of digitally invisible algortíthms, from a company fielding an exciting new visual language. I don’t really know what an algorithm is. It seems they’re somehow sexier or more impactful than mere code – but what does a digital illiterate like me know? Missing a link? Companies mention algorithms as some kind of shorthand for arcane digital capabilities that can range from mundane to...
Read moreRethinking the business of the book – incrementally and more
It ain’t easy to pen a book to help your brilliant ideas establish the thought leadership they deserve. But lean publishing changes the game … Books and thought leadership After I recently ghost-wrote a book for a high-level client, several other clients have recently voiced interest in “doing a book”. They’ve got a great idea and want to tell the world about it. Coincidence? I...
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