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Where lieth the real EV innovation narrative?
Much real electric vehicle innovation has little to do with the motor or battery technology inside. Technical breakthroughs don’t mean much if the primary conceptual narrative is stuck in a mindset from Henry Ford days. Narratives beneath the surface It’s all too easy to think of electric vehicles simply as newer-tech versions of their century-old internal combustion engine counterparts – just with a different...
Read moreAgrivoltaics as a bellwether for “how” rethinks about solar power
New approaches to thinking about agrivoltaic installations – next-generation disruption? In my professional capacity as a development consultant, one of the client technologies I work with is a small-but-growing specialist corner of the solar energy express train – agrivoltaics. At root, agrivoltaics involve the co-locating of agriculture activities and photovoltaic panels for generating solar energy. Instead of the unfortunate either/or option presented by...
Read moreWaxing philosophical about workboats – maritime mindshifts and manufacturing rethinks
Shipbuilding can be a bellwether for manufacturing mindsets – from traditionalism to disruptive innovation A long time ago, some of my earliest copywriting and idea development work was for many of the industrial shipyards in Denmark. Hopefully, it wasn’t my fault that many of them subsequently went out of business, as they got squeezed and out-competed by lower-cost, larger-scale yards elsewhere – mostly...
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