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Exploring NEW APPROACHES

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business models, strategies and technologies

Tag Archives: customer-centric

Making pricing models customer-centric

Thinking about basic pricing structures and how an item gets paid for hasn’t really changed since the days of barter. The HeSaLight example might be one path for doing so … New business model for selling light bulbs I recently (early 2016) read about the Danish company HeSaLight, developers and manufacturers of energy-efficient LED lighting solutions. However, this apparently increasingly controversial company seems much more...

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The car as an assault on good taste

The name of the car interior design game has changed from mechanical to digital  – but manufacturers don’t seem to have caught up yet Interior choices I was recently in the market for a new car. It ain’t easy, and not surprisingly my wallet won’t stretch as far as my vehicular aspirations. As a design fanatic/feinschmecker (take your pick), the interior experience has always been crucial for...

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From surface coating to a mindset about collaboration

IdeaPaint – a paint product marketed via an eBook about collaboration. Paint portrayed as a communication capability … The white wall challenge As part of one of my building projects in early 2013, I was looking for simple white paint for office walls. Nothing fancy, nothing exotic and nothing that’d break the bank. I started wondering about the idea of saving money by getting...

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